Elegant &

Handcrafted

Traditional techniques brought to life with contemporary tastes and thoughtful designing.

Comfortable &

Exclusive

Uniquely designed to make a very personal fashion statement.

Fair & Equitable

Socially responsible products that encourage the workmanship of rural producers.

The story of our crafts

Inspired by the village of Baragaon and the life of the weavers, we began with the aim of assisting weavers in distress. Our mandate is to work with all weavers in India who are struggling under the onslaught of mechanisation and exploitative middlemen, providing them capacity building, design development and marketing assistance.

Handloom Weaves

Zardozi

Chikankari

Pashmina

GI certified pure pashmina cashmere shawl from kashmir india handspun handwoven

Kashmiri Sozni

EXPLORE OUR ROOTS
OUR CRAFT INITIATIVES

Fresh off the loom!

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Ambi by AlaaAmbi by Alaa

Ambi by Alaa

₹30,000.00
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Tahzeeb - Lucknow's loveTahzeeb - Lucknow's love

Tahzeeb – Lucknow’s love

₹30,000.00
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Kashmiri KairiKashmiri Kairi

Kashmiri Kairi

₹30,000.00
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Lucknowi KairiLucknowi Kairi

Lucknowi Kairi

₹30,000.00
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Nazakhat - Kashmirs prideNazakhat - Kashmirs pride

Nazakhat – Kashmirs pride

₹30,000.00
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Black and GoldBlack and Gold

Black and Gold

₹30,000.00
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Gulabi AlaaGulabi Alaa

Gulabi Alaa

₹30,000.00
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Alaa Chikankari: Soulful stole

Alaa Chikankari: Soulful stole

₹1,000.00
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Our Happy Customers!

I love the weaves. The colours and simplicity and price make these sarees a must have.

KALPANA MEHRA, DELHI

We had been to your shop in HK Market last evening (24th Jan); We liked the products/fabric material in the store. Looking forward to more collection in other natural colors as well

ANUSUYA RAO, DELHI

Lovely material, soft, comfortable and beautiful colours. Have bought yards and yards of fabric and 2 dupattas. That wearing and gifting these weaves also helps in reviving the livelihoods of weavers and the handloom industry makes me value them all the more.

KAVITA PANJABI , KOLKATA

The material is very soothing and ethnic. Best for the rising degrees as it actually breathes to make you feel comfortable. This is the real product to fight climate change.

MITALI JOSHI , SURAT

A fabric that is so comfortable and beautiful ! Makes up half my wardrobe

MADHVI KUKREJA

Absolutely soft, gossamer like quality, and so comfortable and breathable

VIDHI RASTOGI

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